The Innovation That Drives ROI
To be a great marketer today you need to understand the technologies that are behind your marketing programs. You have to become a MARKETING ENGINEER! To become a marketing engineer you need to have your head around not just creative and marketing best practices – you need to know about the actual platforms and technologies that power your programs and success. You need to be conversant in CRM, marketing automation, mobile, analytics and other technologies that power your programs and drive ROI!
Join the New England Direct Marketing Association (NEDMA) for a day of cutting edge marketing technology education and start to become the Marketing Engineer you need to be! This informative event features speakers and luminaries who will present the latest and greatest technologies being used by marketers of all stripes.
This event has sold out every year, so reserve your tickets early! Register today to receive this limited discount price.
What People Said About MTech
So many channels, so little time.
How do you stay on top of an industry that's moving so fast? That's easy.
NEDMA is your professional resource center for all forms of direct marketing media. From the tried and true to the very new — and everything in between.
This isn’t your father's direct marketing.
Today, direct isn't just mail or even email. It's integrated and ecumenical. It's media-neutral, including traditional, digital, mobile, social and more. It's all direct — as long as it's targeted, relevant and accountable.
Whether you're a company that targets B2C or B2B — or an agency, interactive firm, printer, mail shop, list broker, or other service provider — you can't sit back while your competitors use new channels to make inroads into your markets.
NEDMA, a history of innovation
NEDMA is the oldest regional direct marketing association in the country — but we make sure we're on top of the newest media and tools.
Our member roster includes companies that thrive by consistently testing new direct mail packages against their controls — and others that enjoy an explosion of buzz when a video, tagline, or product experience goes viral. The focus is the same regardless of the channel: it's all about one-to-one marketing that drives results.
NEDMA is where direct marketing principles converge with the latest technology. Our members prosper through the cross-pollination of energy and ideas from leading area companies, independent professionals, educators, and students.
It's the premier organization for direct marketing experts in New England crossing all channels of the direct response community. Members and friends have the opportunity to learn and share together, experiencing best practices, keeping informed of industry changes and making business contacts.
Are you serious about direct? Here’s an offer you can’t refuse.
At NEDMA, we've spent more than a half-century listening to and serving the direct marketers of New England. We understand your needs and we've put together a membership benefits package that can help you increase your skills and advance your career.
Membership benefits increase based on the level of membership and may include:
- FREE admissions to events
- Listing(s) in NEDMA's online Membership Directory
- Deep discounts on awards entries
- Multiple opportunities for visibility for your company
- Ability to list your news in NEDMA's e-newsletter circulation 2,000 New England Direct marketers.
Learn more about NEDMA today!
Consider NEDMA your direct link to all things direct. Join us and find out why direct marketing — used strategically and taking advantage of new technologies in traditional and social marketing — may be the most important advertising tool you'll ever use.
NEDMA helps companies succeed by making people better marketers.
As you can imagine, NEDMA has reinvented itself multiple times over the decades.
The New England Direct Marketing Association, is the premier organization for direct marketing experts in New England crossing all channels of the direct response community. Members and friends have the opportunity to learn and share together, experiencing best practices, keeping informed of industry changes and making business contacts.
Education and tools
NEDMA is New England's premier marketing resource for all sources of media today, both online and off.
We can provide you with ongoing educational tools and networking opportunities so that you can better identify and connect with your target audience. With direct marketing techniques such as email, interactive, and mobile messaging, you'll learn to communicate with your prospects and customers quickly and more effectively.
Programs and events
Each year, more than 20 educational and networking events help you hone your skills, increase your resources, and make the connections you need. As direct marketers, we have a passion for results, and that's just what you can expect.
Programs and events include:
- Awards for Creative Excellence Show
- Marketing Technologies Summit
- Direct Mail & Digital Innovations Symposium
- Annual Conference
- Monthly Seminars
- Educational Breakfast Meetings
- Golf Tournament
- Networking/Social Events
Apply To Speak
To become a speaker at one of our annual programs, please apply using our form. If you have questions, email firstname.lastname@example.org.Apply To Speak